ICEL RECAP Building and Sustaining Trust
By Heidi Krum, CCE, L.K.L. Associates
As credit managers, we begin relationships with customers on the outside of trust. We make the tough calls, and when we get an answer, we hope it's not the dreaded, "I can't pay you right now... I'll call you when I'm back from vacation." (I literally received this emailed response from a customer as I was writing this article!)
Trust is the foundation of all relationships; actions and words together build trust. All relationships have a dynamic element to them, and therefore trust is not static. Building trust should be an integral part of your interactions with others, as well as with yourself. When your actions match your words, your customers and your team know you act with integrity, and trust builds and deepens. (Although despite our best intentions, none of us are 100% integrous all the time.)